Jun14

Tesco, this time it’s personal(ish)

While we’re on the subject of dodgy direct mail. A couple of weeks back I got my latest Tesco clubcard statement. Yes, I know, I know, i’m giving all my personal data to the Tescopoly, but there are some infringements i’m willing to bear (and quite a  few erosions of liberty that i’m not.)

What struck me though, is that Tesco as arguably the most sophisticated profiler and user of Direct Marketing in the business uses variable printing for it’s quarterly clubcard mailer.

What does this mean? Well…

» continue reading Tesco, this time it's personal(ish)


Jun12

Dear British Telecom

We need to talk. Sure, we’ve had some good times but I feel like I’ve moved on as a person. It’s not me, it’s you and I’m sorry but…there’s someone else. I’ve been seeing another telecoms supplier.

At first it was just carrier pre-selection, I thought it might add some spice to our relationship, but soon I realised it was more than that. All you did was take…and I have so much less to give.

But seriously…

About 4 months ago I finally left BT and decided to start getting my line rental, broadband and calls from a different supplier…

» continue reading Dear British Telecom


Mar10

Asus eeePC - The first 72hrs

Friday just gone saw my birthday present to myself, an Asuseee PC 701 , finally come into stock. I ordered it about 2 and a half weeks previously from of all places Toys R Us, which didn’t help with trying to convince people at work that yes, it was a real laptop. So, a few first impressions…

These things are like hens teeth at the moment in the UK, extremely hard to find, with all of the online retailers almost constantly out of stock and generally whenever they do get a delivery only having enough to satisfy their ever…

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