That 2012 Olympics logo…

A lot of ink, both digital and traditional has already been spilt on the subject of the new logo for the London 2012 Olympic games, developed by Wolff Olins. Personally I agree with my mate Chris, who’s initial opinion was that it looks like a stylised version of Lisa Simpson giving head.

So toddling along to see what else Wolff Olins had been upto lately, I was surprised (well, actually not really) to see that their website is a Flash extravaganza with its own quirky navigation to get to grips with and a triumph of style over content. But fear not, standardista’s…there’s an HTML version, which you can only get to if you disable Flash and click past the “You need flash to view this site” message, no automatic detection or progressive enhancement here, no sir.

This grudging attempt at catering to those who prefer not to use Flash, commits all the classic sins of old skool design. Tables for layout, image text and a pretty much total lack of structural markup and CSS.

If this is the best that a multi-award winning, leading design agency can come up with, you’ve got to wonder what they spend the money on.

Perhaps it’s a symptom of being off to @media tomorrow, and my web standards/accessibility hackles rising, maybe a couple of days rubbing shoulders with my fellow geeks will help…maybe not.

UPDATE: I’ve just read that they’ve now had to edit the promotional video, as portions of it were causing people to have epileptic fits. I look forward eagerly to the forthcoming 2012 online flashtacular that is no doubt forthcoming…

 ALSO: It seems i’m not the only one to have spotted the fellatio connection…this is superb…

This entry was posted on Tuesday, June 5th, 2007 at 9:48 pm and is filed under web standards. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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